Priority Populations

Every year we work with thousands of South Dakotans who want to quit but struggle due to additional risk factors that may be out of their control. There are certain groups within our state that have a higher risk for tobacco-related health issues and we have prioritized those populations by creating special services and programs to address the specific needs of each group.


If you, or someone you love identifies with one or more of these groups, give us a call, we’re here to help. 1.866.SD-QUITS

American Indians

Commercial tobacco is not traditional tobacco. There is nothing traditional or sacred about addiction to commercial tobacco. Yet the tobacco industry spends about $23.6 million every year in South Dakota alone to market it’s deadly products to our American Indian families and children. They aren’t just taking our money, they are taking our lives.

We know American Indians face an extra threat from tobacco companies and we know rates of tobacco use are higher in our native communities. That’s why we have developed specific resources to help American Indians fight against big tobacco and find their power.

Call 1.866.SD-QUITS or visit FindYourPowerSD.com    facebook


Youth & Young Adults

Tobacco use is dangerous and kids under 18 as well as young adults are especially at risk to develop a deadly habit that can be really hard to kick. There’s a lot at stake, but you’re smart and independent so we invite you to explore some of our resources and tools. Don’t be fooled by big tobacco. Do your own research and make your own decisions. And of course, if you need a little help, we’re here.

1.866.SD-QUITS
Anyone 13 years and older is eligible for QuitLine services.

RethinkTobacco.com  facebook


Pregnant Women

The most important time in life for a woman to quit smoking can also be the most difficult.

Because you and your baby share the same bloodstream, the deadly tobacco poisons in your system are shared with your baby as well. These poisons can damage your baby’s lungs, cause premature and underweight birth — even SIDS. Only you can protect your baby from these deadly tobacco toxins.

The South Dakota QuitLine offers additional support to pregnant women during and after pregnancy.

In addition to the five regular coaching calls, pregnant women who enroll in the QuitLine Postpartum Program can receive up to four relapse prevention coaching calls and gift card incentives.

Call 1.866.SD-QUITS to find out more about the additional support services we offer to pregnant women.

ForBabySakeSD.com  facebook


The SD QuitLine is just as effective for chewing tobacco users as it is for smokers and people who call the QuitLine are 2X as likely to kick the habit for good.

Chewing Tobacco Users

You can call chewing tobacco by whatever name you want — smokeless tobacco, spit tobacco, chew, chaw, plug, snuff, pinch or dip — but don't call it harmless.

Chew is not safer than cigarettes. 60-78% of chewing tobacco users have oral lesions. Exposure to tobacco juice causes cancer of the esophagus, pharynx, larynx, stomach, and pancreas. Yikes!

Our Quit Coaches know that chewing tobacco users face different challenges than smokers. They’re prepared to help so why wait? 1.866.SD-QUITS

Save your health and your money for the fun… Don’t let addiction hold you back. True FREEDOM. Kick the habit for good!


7 Easy Steps: Perform an oral cancer self exam

  1. HEAD AND NECK—look at your face and neck in a mirror. Normally, the left and right sides of the face have the same shape. Check for any lumps, bumps, or swellings that are only on one side of your face.
  2. FACE—examine the skin on your face for changes in color or size, sores, moles, or growths.
  3. NECK—press along the sides and front of the neck for tenderness or lumps.
  4. LIPS—pull your lower lip down and look for sores or color changes. Then use your thumb and forefinger to feel the lip for lumps, bumps, or changes in texture. Repeat this on your upper lip.
  5. CHEEK—examine your inner cheek for red, white, or dark patches. Put your index finger on the inside of your cheek and your thumb on the outside. Gently squeeze and roll both sides of your cheeks between your fingers to check for any lumps or areas of tenderness.
  6. ROOF OF THE MOUTH—tilt your head back and open your mouth wide to look for any lumps and see if the color is different from usual. Touch the roof of your mouth to feel for lumps.
  7. FLOOR OF THE MOUTH AND TONGUE—extend your tongue and look at the top surface for color and texture. Pull your tongue forward to look at both sides for any swelling or color changes. Examine the underside of the tongue by placing the tip of your tongue on the roof of your mouth. Look at the floor of your mouth and the underside of your tongue for color changes, and press your finger against the underside of your tongue to feel for any lumps or swellings.

Schedule regular exams with your dentist at least 2 times per year.


Medicaid Clients

Socioeconomic status is the single greatest predictor of tobacco use. Medicaid clients and South Dakotans with lower income levels use tobacco at higher rates than the general population, and are at even more risk because tobacco companies increase advertising and promotion efforts in low income neighborhoods. This priority population is also more likely to be exposed to secondhand smoke.

The South Dakota QuitLine is doing everything we can to support people with low income and Medicaid clients who want to quit. Call 1.866.SD-QUITS to find out more about the additional support services we offer.


Mental Health & Substance Abuse

About 3 out of every 10 cigarettes smoked by adults in the United States are smoked by adults with mental illness. Research shows that quitting tobacco does not have a negative impact on mental health or substance abuse treatment, and we know that individuals with a mental health disorder or substance abuse condition can quit successfully. Talk to your healthcare provider and call the QuitLine to speak with a certified quit coach. 1.866.SD-QUITS


Providers, visit BeFreeSD.com/About and select the Priority Population Guidelines tab for each population’s corresponding information sheet.